Monday, March 8, 2010

Borlaug and Kellogg's article blog

Norman Borlaug Article
To start off this article was obviously not written for the average Joe, it is more pointed towards the more educated sector of our country. Maybe not just for highly educated scientists but for people who have somewhat of an understanding of the biogenetic system. There are a lot of big words that I didn’t know and had to look up in this article. One thing that was surprising to me is how big of an increase of trans-genetic crops planted from 1996 to 1999, it went from 1.7 million to 39.9 million in 3 years. That is a huge increase. Norman Borlaug does a good job at presenting the nay sayer argument in his article. He talks about how he is disappointed with all the extremists who want to ban gmo’s, Borlaug asks how we will feed the expected 8.4 billion within the next 25 years. These extremists have caused some good however, they helped the passing of clean air and pollution laws. I agree with what Borlaug states about our increasing population, and if we ban gmo’s then we would have world famine everywhere. One thing I learned in biology is about the carrying capacity of animals in habitats. Eventually there will not be enough food to feed everyone and we will cap out and stay there. This is what probably will eventually happen when gmo’s can’t produce enough food for our exponentially growing population.

Kellogg’s article
I read the article about Kellogg burning its logo onto individual corn flakes. The article tells you about Kellogg’s plans to make this change to their corn flakes. Apparently some people are accusing Kellogg’s of making cereal for other companies just because they look so much alike. As a result of many other companies trying to make their cereal similar to Kellogg’s brands this laser impression will help prove the authenticity. The article also gives some stats about Kellogg’s cereal. 128 billion bowls of corn flakes are eaten around the world per year, also the biggest corn flake factory is making cereal 24 hours per day 365 days per year.
I think that the use of laser’s to burn individual logos on each corn flake is an inefficient use of resources. If Kellogg’s has enough time and money to do that then why don’t they spend more money towards charities to make the world a better place or research for current world problems, because their brand name isn’t doing anything to help our current global situation. I really wouldn’t take the time to read the logos while I’m busy eating the cereal.

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